GOAL!! Tap into Soccer Frenzy with the World Cup

Soccer’s World Cup begins in June 2010, and now is the perfect time to begin planning your World Cup promotion! For years, SCA and its affiliates have helped businesses tap into soccer frenzy to increase sales and give soccer fans an incentive to do business with them. Find out how companies have successfully tied into the excitement of the World Cup.

• Castle Lager increased beer sales among its African consumers when it ran the “Soccer Millions Promotion” during the African Cup games. With each purchase of Castle Lager, consumers were given a game card that listed an African Cup team, a match, and a cash amount. If the team listed won the specified match, the consumer would win the cash amount on their card. Prizes included free Castle Lager beers and cash amounts from ZAR 10 to ZAR 1 million.

• Littlewoods Gaming increased traffic to its gaming site by offering an incredible £3 million prize. Players logged on to predict the eight highest-scoring matches in the first 49 World Cup games. If a player correctly guessed the eight matches, and the number of goals scored in those eight matches totaled 50 or more, he or she would win the £3 million.

In each of these promotions, SCA covered the financial risk associated with the prizes so that the brands would not have to worry about making a large payout. SCA has dozens of promotions available to help you stand out above the competition. Call your SCA representative for a free quote today!