Marketing campaigns that incorporate a promotion or a chance to win can be effective ways to engage customers and increase brand awareness. Here are some ideas for marketing campaigns that can help drive customer engagement and boost sales:
1. Gift With Purchase Incentives:
Lately, gift with purchase campaigns have been a great way to standout against competitors and drive excitement towards a retail offer. Gift with purchase incentives offer cash or gift cards for the purchase of a product. Sure, we’ve all heard the term “Cash is King,” but what these purchase incentives allow you to do, is partner with massive brands or even sports teams for less cost than a percentage off/BOGO promotion in-store.
2. Instant-Win Games:
Instant-win games are another popular type of promotion. Brands can ask customers to purchase a product or visit a physical store, and then provide them with a code to enter into a website or app to see if they’ve won a prize. This type of promotion can increase sales and create excitement among customers.
3. Scratch-Off Promotions:
Scratch-off promotions are another type of instant-win game that can be effective in increasing engagement. Brands can give customers a scratch-off card with a purchase or as a gift with purchase. Customers can scratch off the card to reveal if they’ve won a prize or discount. This type of campaign can create a sense of urgency and encourage customers to make a purchase.
4. Loyalty Programs:
Loyalty programs: Loyalty programs are a great way to reward customers for their repeat business. Brands can create a program where customers earn points or rewards for their purchases. These rewards can be used to redeem discounts, free products, or other exclusive perks. This type of campaign can increase customer retention and loyalty. These perks can be put on rotation, or you can add gamification to your loyalty program to drive people to your online store, or in to any of your locations.
Sweepstakes are a classic type of promotion that can be effective in creating excitement among customers. Brands can ask customers to fill out a form or provide their contact information for a chance to win a prize. This type of campaign can help build an email list and create brand awareness. Some of the greatest and most memorable campaigns to ever be run have been done using a sweepstake mechanic. The best part is, not a lot of business owners, nor marketing departments for that matter, realize that even if there is a winner, these sweepstakes are covered by companies like SCA Promotions. Meaning, they are a cost effective and low risk solution to getting a lot of customers and media excited about your campaign.
If you haven’t already, you should think about incorporating a promotion or a chance to win can be an effective way to engage customers and increase brand awareness. By using instant-win games, scratch-off promotions, loyalty programs, sweepstakes and other ideas, brands can increase customer engagement and drive sales.