Are you still asking customers to handwrite postcards for your sweepstakes alternate method of entry (“AMOE”)? While traditional write-ins have been a staple of promotions for years, technology now allows for easier and more efficient options – to the benefit of both brands and customers.
Implementing EasyScan AMOE™ for your next promotion can provide advantages over old-school mail-in entries. An online form captures participants’ information securely and clearly – no more deciphering messy handwriting! The user simply prints a generated barcode and mails it in to gain an entry and receive an automated entry confirmation email. Do you want to remove traditional mail from the process and focus on ease of entry and throughput? Utilize a fully digital web experience with intelligent hurdles to prevent automated processes.
Behind the scenes, the EasyScan AMOE™ platform handles data entry securely and accurately. No more manually inputting information from postcards or trying to decipher bad handwriting. This reduces human error from mistyped or misread mail-ins.
From the brand perspective, the cost savings can be immense. Removing the labor and time needed for manual data entry, reduces costs that are passed on to you. Simply put, digital AMOE delivers convenience, accuracy and efficiency compared to old pen and paper methods.
As consumer behaviors evolve, brands need to meet their audiences where they are – and 91% of consumers now use smartphones daily. Sweepstakes should be no exception, transforming a historically manual engagement tactic into a streamlined, automated digital activity. Contact our team today to explore how we can bring your next promotion into the modern era with user-friendly EasyScan AMOE™
