Turning heads and creating a buzz is the new way of doing business. New media opportunities, such as online promotions, have changed the way companies promote themselves and create brand awareness. New and exciting marketing ideas combined with incredible savings and jaw-dropping prizes are a sure-fire way to quickly rise above competition in crowded markets. The following companies came to SCA Promotions looking for ways to reward current customers, while offering value to potential new customers. The companies, and their customers, reaped the benefits.
Pacific Stereo, a retailer in the car stereo industry, was looking for new and exciting ways to increase brand awareness within the local community. Together with SCA, they created a direct mail promotion, which was delivered to shoppers within a 12 mile radius of the store. Shoppers received a mail piece containing a five digit code that they could punch into a computer at Pacific Stereo to see if they won. The mailer created brand recognition, and the allure of prizes drove people to the store. Not only did sales increase by 43 percent during the promotion, but one lucky customer’s five digits won the $10,000 grand prize. Pacific Stereo loved the results, just as much as the customers who visited the business to win prizes and get great deals.
La Quinta brand hotels is another company that wanted to increase its profile and stay at the forefront of customers’ minds. La Quinta wanted to find an exciting way to reward current customers and entice new ones. Together with SCA Promotions, they created a Flash-based online game that customers played to win great prizes, including flights and hotel stays. As they played the game, customers learned more about La Quinta and the services the hotel offered. Ad re-targeting was done to promote the game to users that had visited the La Quinta site in the past, which was a powerful brand recognition tool. Over 300,000 people played the game, which helped keep the brand in customer’s minds as they booked hotels.
SCA Promotions is dedicated to helping customers and companies alike with unique and engaging contests. Whether you are looking to bolster your bottom line or simply want to reward loyal customers, SCA has a promotion that is perfect for your business and goals. The best part of the contest is that with promotional risk coverage, you won’t even have to pay out the prizes from your own pocketbook. If there is a winner, SCA pays out the prizes. Contact us today to start rewarding your customers.