Our Black Friday/Cyber Monday Predictions

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As the 2023 Black Friday and Cyber Monday season approaches, several key trends emerge: E-commerce is set to maintain its dominance as the primary sales channel, driven by the convenience of online shopping. Many businesses will extend their sales well before the official days to spread out consumer spending and reduce in-store rushes. Data-driven strategies […]

Let’s Rewind to The Mir Space Station Crash Promotion


No campaign is too big or too small.  Back in 2001, Taco Bell decided to test this sentiment – and they proved it right. The Mir space station was preparing to return to Earth after 15 years. The Russian station weighed 150 tons, making it the largest object to ever be brought back to Earth at […]