It’s easy to get caught up in the fun of college basketball championships. The grueling challenge of winning so many games make the tournament wildly popular. So popular that in 2010, CBS and Turner agreed to pay over $10 billion for the right to broadcast the games for the next 14 years. Your customers will likely be filling out brackets and keeping tabs on scores, so it makes sense for your business to tap into the excitement as well.
Bracket Contests from SCA Promotions let your customers not only enjoy college basketball madness, but potentially cash in. Pools with friends typically only come with bragging rights, and maybe a small pot. But when your business steps to the line to offer amazing cash prizes, you’ll see an immediate impact: Offering a bracket contest not only keeps your business top of mind among customers, but it also gives you the opportunity to drive customers to your location, boost your customer database, and increase Web site traffic.
Cross promotion allows you to attract sponsors to offset the cost of the promotion while reaching a wider audience. A Philadelphia radio station hosted a contest that offered the chance to win not only tickets to a 76ers game, but also $100,000. “The promotion was huge! Phones were ringing off the hook in hopes of becoming the next qualifier and listeners were very excited to be chosen,” said a radio station representative.
Boston’s Gourmet Pizza saw the benefits of a bracket contest as well with a customizable bracket hosted on their site. If a player correctly predicted more than 60 winners, he or she was awarded $50,000. Those who picked fewer winners weren’t left in the cold; however, as smaller cash prizes were also available. A Boston’s representative said, “We wanted to offer customers an exciting, interactive promotion that would keep them engaged throughout the entire college basketball tournament.”
These contests were successful for the businesses hosting them because they offered life-changing prizes that customers could not get elsewhere. Most businesses do not have that much expendable money, which is where promotional risk coverage from SCA checks into the game. SCA’s fees are typically 3-15% of the actual prize value being offered. Your business can offer tremendous cash prizes without having to worry about the cash coming from your business. We will pay it out, simple as that. Start getting the ball rolling by contacting us today.