One of the major problems facing individuals seeking to collect data through direct mail surveys is that such surveys suffer from low response rates which affect non-response errors. Fortunately, there is a solution! Research has shown strategically designed sweepstakes can enhance survey response rates and reduce respondent errors. Sweepstakes are frequently, and successfully, used to leverage response rates, just check out these testimonials from SCA clients:
“We were looking for an exciting way to not only increase our sales and awareness during a slow economy, but to give our customers something to get excited about, and this promotion did the job. Our sales increased by 21 percent over the same time last year, which was phenomenal.”
“The cards had a 15% redemption rate and helped to slow a seasonal transaction slip that normally occurs during the first quarter of the year.”
“The results for Frigidaire Appliance Stores locations throughout Canada were spectacular. Overall, locations had an increase in store traffic by almost 75% and sales volume increased during the promotional timeframe by 48% on average.”
Stay tuned for more information on how reward structuring can enhance your next sweepstakes.