Not many industries are as fiercely contested as the radio and television markets. During booking and sweeps season, every ratings point matters in the battle for local or national airwave supremacy. Offering your audience the chance to win life-changing cash and prizes is a proven way to differentiate your station while attracting listeners, viewers and sponsors alike.
Over the past 28 years, SCA has fine-tuned our radio promotions to ensure that listeners tune in to your station and increase your market share.
- Lucky Bucks: With a Lucky Bucks promotion, a listener could win big with just a dollar bill. Colorado station KKMG-FM offered $1,000 prize if a listener had a dollar bill with a serial number that matched the number read on-air. If the same dollar bill was a winner several times throughout the contest, the holder of the bill could win up to $100,000. The promotion helped to solidify KKMG’s number one rating and generated extensive TV and print exposure after they had a $100,000 winner.
- Birthday Bash: WWZZ-FM in Washington, D.C. offered listeners $1 Million during Spring Book in order to boost ratings and generate publicity. Each day, the station announced a month. Callers whose birthday fell in that month called in and won $1,004 instantly. They then provided their birthday, with a successful match earning them $5,004. If the day was correct, the caller could predict the birthday year for the $1,000,004 prize. In addition to awarding $1 Million, the station generated tremendous publicity and increased its audience share.
Television is facing challenging times. The internet, mobile devices, and other media sources have pulled viewers away from their TVs, and viewership and ratings are down almost across the board. Sweeps are more important than ever, and program directors are making critical decisions to squeeze ratings from the competition and to hold onto their existing audience. Many stations rely on big-money promotions during sweeps week to both engage and reward viewers with the chance to win big cash and prizes.
- Watch to Win: Watch to Win contests are an excellent way to boost ratings during a specific show or time slot. KTUL in Tulsa printed unique codes inside the Tulsa Lifestyle Magazine, which was mailed to 100,000 homes in the viewing area. Each night during the 10pm news, a code was announced and the viewer with that code was given eight minutes to call in and win $8,000. Three people won during the two-week broadcast, ratings increased during the second quarter hour of the newscast, and the station saw an increase in advertiser business – many of them first-time buyers.
- On-air Promotion: Choosing a promotion with visible appeal will keep your audience engaged throughout your promotion. Windy City Live in Chicago used SCA’s Cash Blast machine to drive ratings and encourage online interaction. Viewers registered online to be one of the four weekly contestants to step into the Cash Blast and grab as much cash as they can. If a contestant caught the bill with the preselected winning number, he or she won $100,000. The promotion contributed to an outstanding May ratings period, in which the show finished number one in every category and won its 9AM time slot.
Contact us today to start building the perfect promotion for your audience.