Company Awards Largest Prize Ever to Single Winner
Germany – With the right tools and experience on your side, a number match promotion is simple. The results, however, can be outstanding! When Otto GmbH & Co. KG, a trading and service company in Germany, was looking for a way to increase opt-ins for their textile, furnishings and hardware catalogs, they turned to SCA Promotions’ distributor SPS Sales Promotions & Solutions GmbH & Co. The resulting eight-digit number match promotion was a huge success, resulting in more than just increased opt-ins. Otto also had one excited €1,000,000 winner!
The number match promotion required consumers to register on Otto’s Web site, http://www.otto.de/. After doing so, a secure random number generator assigned the registrant an eight-digit number. At the end of each week of the ten-week promotion, Otto uploaded the entries to SCA’s secure system and found out the week’s winning number. The rolling jackpot started at €100,000 and increased up to €1,000,000 after each week without a winner. In addition to the weekly jackpot, contestants could win instant prizes totaling €17,500.
After nine weeks without a winner, and an accumulated jackpot of €1,000,000, a 69-year old consumer finally hit the winning number! For the excited winner, it was “incomprehensible luck.” For Otto, it was the biggest prize ever awarded to a single winner in company history! With over 270,000 registered contestants, the promotion also generated the highest participation rate for an Otto.de raffle to date. In addition to assisting in the administration of the number match promotion, SPS was happy to pay €1,000,000 to the lucky winner.