With the year coming to a close, marketers are already planning for 2014. This is a compilation of some of the most interesting headlines from November that marketers should be paying attention to. From future predictions to promotional marketing mistakes, last month produced a variety of learning opportunities to help your next campaign turn into a success.
SCA Promotions Releases Promotion Times 2013
SCA Promotions wrapped up projects with Haggar, the Georgia Lottery, and Marinela among others in November. The individual divisions of SCA combined to distribute considerable amounts of prize money and drive considerable engagement in game show style contests, social media sweepstakes, and hole-in-one games.
Make Your Incentives the Icing on the Cake
Coupons and discounts are not enough to drive the interaction you want from customers. They’re looking for something more enticing. With more shoppers turning to their mobile devices, promotions need to be adaptable to continue a seamless shopping experience, as well. As you develop your promotional strategies, think about how you can add personalized options, build loyalty, and implement social coupons.
Experiential Marketing: How can it Grow Your Business?
What is a consumer experience? The answer to this question goes beyond a consumer watching a video or looking at an ad in a magazine. It’s an active connection with a company or brand. Marketers use experiential marketing at tradeshows, festivals, pop-up shops, traveling shows, and more. SCA Promotions has helped grow businesses and produce results through experiential marketing promotions from development to implementation to review. As the market has evolved, so have our strategies and technical platforms to provide engaging and dynamic solutions.
The Future of Marketing: 4 Things You Need to Know
SCA Promotions knows how to play the odds, but accurately predicting the future is a stretch beyond our capabilities. However, it’s always interesting to read how today’s trends will impact next year’s marketing strategies. Geoffrey James from INC.com provides his insight on four main areas that will change in 2014.
Gillette Gets Set for the World’s Largest Shave Lesson
Movember and Gillette are a match made in partnership heaven. To raise awareness for men’s health, Gillette held an event to style and cut the facial hair of more than 380 men in a Guinness World Record attempt. In the U.S., the brands decided to shave off the beards of a few Red Sox players and then put the facial hair up for auction. Designated hitter David Ortiz’s whiskers sold for more than $10,000!
The Joy of Six: When Sports Promotions Go Wrong
Not every good idea for a promotion turns into a perfectly executed campaign. In fact, some of the biggest mistakes have happened with big brand names partnering with sports teams. Russell Jackson of The Guardian outlines six of the worst promotional ideas and the disastrous results.
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