Baseball

Universal Windows Direct

Universal Windows Direct, a Cleveland Indians partner based in Oakwood Village, OH, wanted to celebrate its 15th anniversary with a big promotion. The Indians were one of the top teams in the league, and Universal Windows Direct wanted fans to use the excitement they had for the team and transfer it to purchasing new windows in the hopes that their money could be rebated.

OBJECTIVES:

Drive sales and grow recognition for the company's 15th anniversary.
Utilize the partnership with the Cleveland Indians to increase brand awareness.

STRATEGIES:

As part of the #BuyInJuly promotion, anyone who hired Universal Windows Direct in July would have their entire project paid for by the company if the Indians won 15 straight games this season, in conjunction with the company's 15th anniversary.
Promote the contest in stores and through social media channels.
Grow excitement around the Cleveland Indians playoff hopes and Universal Windows Direct at the same time.

RESULTS:

These streaks are rare but the Indians defeated the White Sox Thursday night in Chicago 11-2 for their franchise record 15th straight win.
These customers are now receiving a complete refund on their projects – a combined total of $1,975,000.
“Besides the players and our customers, nobody wanted The Tribe to win 15 games in a row more than Universal Windows Direct.” added the representative. “All we can say is, ‘Go Tribe!”

Universal Windows Direct

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Universal Windows Direct

Universal Windows Direct Offered Free Windows If Cleveland Indians Achieved 15-Game Win Streak

Consumers Won Free Windows As Part of 15th Anniversary Promotion, Totaling Almost $2 Million

FOR IMMEDIATE RELEASE

(DALLAS, TX – September 8, 2017) – Dallas, TX – Universal Windows Direct, a Cleveland Indians partner based in Oakwood Village, OH, wanted to celebrate its 15th anniversary with a unique promotion.

As part of the #BuyInJuly promotion, anyone who hired Universal Windows Direct in July would have their entire project paid for by the company if the Indians won 15 straight games this season. These streaks are rare but the Indians defeated the White Sox Thursday night in Chicago 11-2 for their franchise record 15th straight win.

“We were hoping for a fun promotion and as Indians fans, we always want them to win as many games as possible,” said a representative for Universal Windows Direct. “Last year they won 14 in a row, so we thought 15 games in a row was possible and with it being our 15th anniversary, it made sense.”

In addition to all Cleveland fans, around 250 customers watched last night’s game against the White Sox. These customers are now receiving a complete refund on their projects – a combined total of $1,975,000. “Besides the players and our customers, nobody wanted The Tribe to win 15 games in a row more than Universal Windows Direct.” added the representative. “All we can say is, ‘Go Tribe!”

About Universal Windows Direct
Universal Windows Direct began with the hard work of two childhood friends eager to get into business for themselves after years in the home remodeling industry. Founders William Barr & Michael Strmac established Universal Windows Direct in April 2002 as a retail location with the goal of providing the highest quality home remodeling products to the homeowner at the absolute best market value possible. From its humble beginnings to growing into one of the largest home improvement companies in the country, Universal Windows Direct is an American success story.

About SCA Promotions
Dallas-based SCA Promotions delivers promotional solutions and incentives that connect with consumers, without risk to the sponsor. For over 30 years, SCA has offered an entire suite of advanced, interactive promotions, imaginative contests, record-breaking sweepstakes, and inventive games designed to engage and motivate. SCA has covered billions of dollars and paid out over $191 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions. SCA has offices in Dallas, London, Las Vegas, and Calgary, with affiliate partners across the globe.

Terrace Hill Golf Course

A suburban Chicago golf pro shop generated buzz in the community and boosted sales more than fourfold with a simple offer: If the Chicago Cubs shut out the Pittsburgh Pirates in their April 12th game, the full purchase price of every item bought between March 26th and April 12th would be fully refunded, thanks to SCA’s prize coverage.

OBJECTIVES

Increase sales during the promotional period.
Create buzz and awareness in the community.
Leverage marketing efforts.

STRATEGIES

Offer customers a full rebate on purchases if the Cubs shut out the Pirates during their April 12 game.
Advertise the promotion in an electronic newsletter and in a flyer sent to the golf club’s members.

RESULTS

Sales skyrocketed from the usual $2,500 to $11,625 during the promotion’s time period.
“We were very pleased with the promotion,” said a representative for Watson. “Fans
really enjoyed the promotion, and we were appreciative of the help SCA provided running
the online contest.”
The proshop’s sales exceeded the owner’s estimate so much that he came back to SCA for additional coverage.
The store owner is planning to run a similar promotion in the fall.
“This is a fantastic idea for any retail store. People had been shopping elsewhere for little things like golf balls, but this promotion got them into my shop so they could realize what I have.”

New York Daily News

The New York Daily News hit a home run with its “$1,000,000 Baseball Bingo” promotion, which offered New York baseball fans the opportunity of a lifetime – the chance to toss a baseball through a target at Yankee Stadium and win $1 Million, covered by SCA Promotions.

OBJECTIVES

Increase single copy sales.
Retain readers.

STRATEGIES

Include a scratch card in the Sunday edition for six weeks.
Invite readers to locate the daily numbers in the paper each day that week and scratch them on their cards or enter them online.
Award prizes each week to readers who find three matching symbols.
Select six finalists from among the winners at the end of the promotion to throw out a pitch from 60 ft into a target placed on the field of Yankee Stadium.
Award $1 Million to each finalist who pitches the ball into the target.

RESULTS

“The promotion was a reader favorite! It gave us the ability to give readers an experience they couldn’t purchase,” said the representative. The promotion resulted in an outstanding 40,000 entries and 209 instant winners.
“We chose SCA because of a 17-year history of successful promotions with them. SCA was great to work with. Everything was taken care of and they worked well with the Yankees, too,” said the representative.