Portable, efficient, and effective lead gen too. Requires an internet connection, PromoEngine, and has a library of games or you can customize your own. Easy set up, fun for trade shows and special events.
Mobile Apps
Gamification
SCA's digital engagement platform allows you to draw attention by rewarding behaviors you want them to perform. Drive repeat visits, lead gen, engagement, acquisition, marketing reach, and prize coverage from SCA.
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Digital and Instant Win
Digital and instant win games from SCA can bring you more followers, downloads, and engagement. Choose from our robust library of digital and instant win games to fit your brand and budget.
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Taco Casa
Taco Casa, a regional Tex-Mex restaurant chain located in Texas and Oklahoma, launched a one-day PrizeLink instant win promotion. They sent a game link to 57,000 of their Loyalty Club members.
OBJECTIVES:
- Increase traffic in Taco Casa restaurants.
- Drive awareness of the Taco Casa brand.
- Reward Taco Casa Loyalty Club members.
STRATEGIES:
- Text Taco Casa Loyalty Club members a link to a Taco Casa-branded slot machine-style spin-to-win game.
- Offer instant-win prizes such as free Taco Casa food items.
- Provide those who play the spin-to-win game an opportunity to enter a Grand Prize drawing, offering additional Taco Casa-branded prizes and merchandise.
RESULTS:
- Taco Casa saw an outstanding 65% response rate, marking a dramatic incremental boost for the restaurant chain.
- Three additional PrizeLink programs are being planned for the year due to the success of the spin-to-win game.
WFTS Tampa Bay
Tampa Bay’s ABC affiliate WFTS added a chance to win $50,000 to their app in order to foster viewer loyalty. Viewers logged in to the interactive scratch-and-win game, boosting downloads and usage of the app in the mornings when WFTS was trying to integrate into viewers’ daily routines.
OBJECTIVES
- Make using the app part of the viewers’ morning routines.
- Create brand loyalty for the morning news program.
STRATEGIES
- Use social media pushes and mentions on the newscast to encourage viewers to
download the app and play each day for $50,000. - Place a link to the promotion on the app’s homepage.
- Allow game play between 4 am and 10 am to encourage usage during the morning
hours. - Award $50,000 if a viewer reveals the winning message while playing the
scratch-and-win game.
RESULTS
- “The feedback was great – who doesn’t love the immediate gratification of winning?
Viewers commented on the fun of this contest being interactive with the ‘scratch-and-win’,” said the representative. - WFTS saw a 75% increase in weekly user downloads during the contest, and they
increased the number of active users during the promotion period as well.
Clip Interactive
Alpha Media in Portland, Oregon wanted an innovative and creative way to increase their mobile user base while engaging with listeners. Clip Interactive, makers of the Clip Radio app, partnered with SCA Promotions to provide Alpha Media an incredible $50,000 online scratch card promotion that generated nearly a quarter of a million impressions.
OBJECTIVES
- Increase mobile user database.
- Engage listeners through multiple channels.
STRATEGIES
- Invite listeners to download the Clip Radio app and then register to play a Scratch and Win game.
- Allow listeners to enter the contest one time during the six week period.
- Award $50,000 to the listener who reveals the winning symbols during the Scratch and Win game. Offer smaller prizes such as $100 gift cards, $5 coffee gift cards, and free music downloads.
RESULTS
- The promotion generated nearly a quarter of a million impressions.
- “The $50,000 mobile scratch card achieved our goals of increasing app downloads and educating the listeners about our interactive station apps,” said a representative of Clip Interactive. And Alpha Broadcasting noted, “This has driven our engagement to new heights.”
- The scratch-and-win promotion produced a 28% engagement rate across all stations, a 93% increase in monthly app downloads, and nearly 27,000 game attempts.
- Three of Alpha Broadcasting’s stations increased their app installs by 173% over the previous month.
- Listeners were so excited about the promotion that the station extended it into July, offering listeners not only a new car but also the chance to enter daily.