SCA Promotions. The leader in promotional risk management since 1986.

Radio

KWOA 95.1 The Eagle

Minnesota Radio station 95.1 The Eagle saw a big increase in listener excitement and advertiser interest with their $95,000 promotion, “95 on 95.” They worked with SCA to secure promotional risk coverage on the large prize that allowed them to stand out from other area stations.

Objectives:

  • Generate advertising revenue for the station.
  • Differentiate from other stations to attract local advertisers.

Strategies:

  • Sell sponsorships to local businesses.
  • Invite listeners to register at sponsor locations for their chance to win.
  • Host a party at a local venue, Brian’s Supper Club, for the big promotion.
  • Choose five finalists from among those who have registered.
  • Let each finalist open Money Bags until he or she finds five matching symbols.
  • Award each finalist a prize based on the matching symbols he or she uncovered.

Results:

  • The fourth finalist uncovered the matching symbols for the $95,000 grand prize.
  • “We have had advertisers asking how they can be a part of the promotion next time. SCA was very easy to work with. They were quick in providing us with ideas and in giving us the check to pay our winner,” said a representative.

WLQM Real Country 101.7

WLQM turned to SCA for help in generating revenue and increasing listenership. They chose to use SCA’s PrizeLink™, an instant-win digital game that captures data and increases sponsorship opportunities. Listeners waited to hear a code that allowed them to play a quick game and received immediate notification as to whether or not they won.

Objectives:

  • Generate revenue through sponsor advertising.
  • Increase the morning drive audience.
  • Increase web traffic.

Strategies:

  • Promote the contest through social media and the station Web site.
  • Announce a Song of the Day keyword and post it on Facebook
  • Invite listeners to enter the code, play a quick game, and find out immediately if they won.

Results:

  • A listener won $10,000 and the station received great publicity.
  • “We were shocked when we saw there was a winner. We immediately knew this would be a big PR opportunity for our station. This announcement would really help the station stand out because we are in a small market,” said a representative for WLQM.
  • “This promotion enabled us to engage with our listeners. Throughout the day, we received calls asking when the Song of the Day would play and we noticed an increase in Facebook activity,” said the representative.

Clip Interactive

Alpha Media in Portland, Oregon wanted an innovative and creative way to increase their mobile user base while engaging with listeners. Clip Interactive, makers of the Clip Radio app, partnered with SCA Promotions to provide Alpha Media an incredible $50,000 online scratch card promotion that generated nearly a quarter of a million impressions.

OBJECTIVES

  • Increase mobile user database.
  • Engage listeners through multiple channels.

STRATEGIES

  • Invite listeners to download the Clip Radio app and then register to play a Scratch and Win game.
  • Allow listeners to enter the contest one time during the six week period.
  • Award $50,000 to the listener who reveals the winning symbols during the Scratch and Win game. Offer smaller prizes such as $100 gift cards, $5 coffee gift cards, and free music downloads.

RESULTS

  • The promotion generated nearly a quarter of a million impressions.
  • “The $50,000 mobile scratch card achieved our goals of increasing app downloads and educating the listeners about our interactive station apps,” said a representative of Clip Interactive. And Alpha Broadcasting noted, “This has driven our engagement to new heights.”
  • The scratch-and-win promotion produced a 28% engagement rate across all stations, a 93% increase in monthly app downloads, and nearly 27,000 game attempts.
  • Three of Alpha Broadcasting’s stations increased their app installs by 173% over the previous month.
  • Listeners were so excited about the promotion that the station extended it into July, offering listeners not only a new car but also the chance to enter daily.

WRBZ The Buzz Sports Radio

The Buzz Sports Radio wanted to reward its loyal listeners during basketball season with “The Buzz Big Bracket Contest.” By offering three cash prizes, covered by SCA, listeners entered their college basketball picks online while The Buzz gained more sponsors.

OBJECTIVES:

  • Attract more advertisers.
  • Collect listener demographic information for weekly communication.
  • Create excitement in March with a college basketball theme.

STRATEGIES:

  • Promote the contest on-air, on the station’s Web site, and through their email database.
  • Partner with SCA to host a customized Web site for listeners to register and play.
  • Secure prize coverage through SCA for the three cash prizes.
  • Reward $25,000 for making 63 correct team predictions, $15,000 for predicting the final 15 and the score of the championship game, and $10,000 for correctly choosing the winners of the first 48 games.
  • Each week, give away a secondary prize from one of the participating sponsors to the listener with the most correct picks.

RESULTS:

  • Advertisers received excellent visibility from the half-million hits to the contest Web site, and the contest had over 4,000 registered players.
  • The Buzz secured six sponsors within just two weeks.
  • “The software program was outstanding – it included many extras that were valuable for both the listeners and our clients such as weekly email updates, automatic scoring, and data collection,” said Brian Maloney, the General Manager of WRBZ.
  • Maloney also commented that he was “very pleased with SCA – both our listeners and our paying sponsors were very happy.”