SCA Promotions. The leader in promotional risk management since 1986.

Sweepstakes

Nickelodeon

Nickelodeon runs numerous sweepstakes and contests throughout the year. For Nickelodeon’s “Show Us Your Moves” contest, they teamed with SCA to handle all of the behind-the-scenes technological aspects of the sweepstakes.

OBJECTIVES

  • Generate brand awareness for Nick Hotel.
  • Create excitement surrounding the upcoming Teenage Mutant Ninja Turtles movie.

STRATEGIES

  • Invite viewers to submit a 30 seconds or less video of the viewer performing his or her favorite Teenage Mutant Ninja Turtle moves.
  • Choose the best video to win a stay for four at the Nick Hotel in Orlando.

SCA SOLUTION

  • Promotion design and development
  • Consumers Video entry site and management
  • Rules & Regulations

Tone

Tone was looking to turn things up with its female target audience. The brand set a challenging goal to increase its Facebook fan base by 50%. Working with its agency, Tone designed a program featuring music artist Kellie Pickler that used SCA’s sweepstakes administration services.

OBJECTIVES

  • Increase Facebook fan base by 50%.
  • Interact with target audience.

STRATEGIES

  • Invite customers to “like” Tone on Facebook.
  • Award one grand prize trip to Nashville to meet Kellie Pickler.
  • Offer secondary prizes such as full-sized Tone products, autographed Kellie Pickler merchandise, concert tickets with meet-and-greet passes, and exclusive digital Tone coupons.
  • Promote the sweepstakes through Facebook posts, winner announcements, photos with Kellie, a live chat, email blasts and advertisements in both print and digital mediums.

RESULTS

  • “Tone’s Facebook fan base more than doubled throughout the program, increasing by 147% – surpassing the goal by more than 93,000 fans,” said a representative for Tone.
  • The average number of people talking about Tone every week grew by more than 3880%. Fan engagement soared which showed Tone not only gained additional fans, but quality fans. Now, 80% of the entire Tone Facebook fan base falls within its target market.
  • “Our experience with SCA has been phenomenal,” said the representative. “Sweepstakes administration can be a tricky area with lots of moving parts. Fortunately, SCA handled everything soup-to-nuts; including writing the official rules, creating the Facebook entry page application, handling grand prize procurement, and making the winner selection. SCA allowed us to focus on the full scope of the program while they executed all the sweepstakes details.”

 

Social & Mobile Casino Game Company Ruby Seven Studios Offers New Way to Play With Sweepstakes

Partnership with CataBoom makes way for sweepstakes prizes

San Franciso, CA – November 4, 2013 - San Francisco-based social and mobile gaming company, Ruby Seven Studios, announced today official partnership with Dallas, TX sweepstakes marketing provider, CataBoom. CataBoom (an SCA Promotions subsidiary) enables game developers to offer players as much as $1 million in sweepstakes prizes. Ruby Seven's promotions will commence with an initial sweepstakes prize of $5,000, with more enticing chances to win coming soon.

As the social and mobile gaming market becomes increasingly saturated, social casino game developers are taking cues from the land based casino industry for best practices in capturing new audiences. Ruby Seven joins trendsetters like RealNetworks, who earlier this year became the first social casino game developer to offer monthly sweepstakes prizes on Facebook, in selected US states.

Tony Ebert, President, CataBoom:
"Since it is all about influencing player behavior, CataBoom will allow games to rise above the competition and become a fully integrated marketing campaign."

Through partnership with CataBoom, Ruby Seven will offer sweepstakes prizes in their social and mobile games in selected states across the US. With initial implementation in video poker title Video Poker with Pirates, Ruby Seven sees immense opportunity for growth in player engagement following launch across a portfolio of over 20 live games. In addition to being a proven marketing tool, the value-add of sweepstakes for Ruby Seven is the ability to provide social casino players with new wins and social fun.

Michael Carpenter, CEO, Ruby Seven Studios:
"This partnership with CataBoom enables us to innovate exciting wins in our social casino games. Through CataBoom sweepstakes, we can offer our players that enticing chance to win sweepstakes prizes, coupled with a great social gaming experience."

Partnership with CataBoom is part of Ruby Seven's strategic initiative to bridge land based casino industry philosophies with social games industry ventures. In May, Ruby Seven announced partnership with land based casino game design studio Bluhare Studios. Together the two studios released TimeQuest Slots (Facebook, iOS, Android, Amazon), a time-travelling slots adventure. Looking to future endeavors, Ruby Seven is excited for the opportunity offered by new relationships in the social casino space.

To learn more about Ruby Seven Studios and Ruby Seven Studios games on iOS, Android, and Facebook, visit rubyseven.com. To read the official rules of this promotions, visit online here. To learn more about CataBoom, visit www.cataboom.com

About Ruby Seven Studios

Ruby Seven Studios is a social and mobile casino games studio based in San Francisco, California and Kochi, India. The company was co-founded in 2012 by Michael Carpenter (former PopCap Games executive, as VP of Social Product Operations) and Jugul Thachery (founder of leading Indian casual games developer, ChaYoWo Games). Ruby Seven Studios' quest is the development of innovative plays in the social casino game genre. With nearly 100 employees worldwide, Ruby Seven Studios released over 20 titles for Facebook and mobile platforms since founding. Ruby Seven games are created in a free-to-play model, ensuring that all players may play for free without risk of real money loss. Top titles include TimeQuest Slots (created in partnership with real casino slot design team Bluhare Studios), Slots of Plunder, Poker Best in 60, and Cats vs Dogs Slots. While Ruby Seven is a young studio, the company boasts a wealth of industry experience through industry veteran board members and investors. Tim Mott (co-founder of Electronic Arts, Macromedia and Audible.com, and former Executive Chairman of social video platform Flixlab) sits on Ruby Seven's board, in addition to being an investor in the company.

About CataBoom

Founded in 2012, CataBoom is a marketing technology company based in Dallas, Texas. The Prize SDK is a solution that allows developers to quickly integrate a sweepstakes offer or an instant chance to win up to $1 million to their online, social or mobile-based games or applications. The ability to reward specific consumer behaviors by adding a powerful incentive gives developers a fully integrated marketing campaign. The Prize SDK is currently offered on the PHP, iOS, and Android platforms. For more than 27 years, its subsidiary, SCA Promotions, has covered billions of dollars in prize coverage and paid out more than $180 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions.