Nickelodeon runs numerous sweepstakes and contests throughout the year. For Nickelodeon’s “Show Us Your Moves” contest, they teamed with SCA to handle all of the behind-the-scenes technological aspects of the sweepstakes.
OBJECTIVES
- Generate brand awareness for Nick Hotel.
- Create excitement surrounding the upcoming Teenage Mutant Ninja Turtles movie.
STRATEGIES
- Invite viewers to submit a 30 seconds or less video of the viewer performing his or her favorite Teenage Mutant Ninja Turtle moves.
- Choose the best video to win a stay for four at the Nick Hotel in Orlando.
SCA SOLUTION
- Promotion design and development
- Consumers Video entry site and management
- Rules & Regulations