Kickoff Return Yields Big Awards
Dallas, TX – February 4, 2014 - SCA Promotions provided prize coverage for eight separate clients' kickoff promotions for the Denver vs Seattle Big Game on February 2. The opening kickoff was returned, but was far from a touchdown, leaving the burden on Seattle to make the big play on the second half kickoff. The short kick was fielded at the 13 yard line, and was returned for a touchdown that never seemed in doubt, as the player was virtually untouched. Once he crossed the goal line, SCA Promotions began the process of paying out over $800,000. The promotions included conditional rebates and grand prize payouts. Each company that participated in the kickoff promotion prequalified contestants based on purchases or sign-ups.
Only ten players have returned a kick for a touchdown in the annual big game, and this weekend's may be the most celebrated in St. James, MO history. Hutcheson Ford customers will receive the largest payout with its conditional rebate promotion valued at $300,700. Customers who made a purchase between January 29 and February 1, 2014 are now eligible for a full refund. Other participating sponsors included:
- Furniture Mart (Fort Morgan, CO) - $200,000
- Baillio's Inc. (Albuquerque, NM) - $200,000
- Avi Casino (Laughlin, NV) - $50,000
- Moy Communications (Hagatna, Guam) - $50,500
- KSZR – FM / KIIM-FM (Tucson, AZ) - $10,200
- Rose Haven Civic Association (North Beach, MD) - $10,000
- Cartwheel Casino & Liquor Store (Great Falls, MT) - $2,500
"Sports promotions tied to championship games are powerful because they have universal appeal and enable businesses to really connect with and engage their customers," said Tanya Mathis, Marketing Director of SCA Promotions. "SCA calculates the odds of the promotional event happening and then takes on the promotional risk. If a win occurs, we pay the cost of the prize so the business can award their winner."
About SCA Promotions
For more than 27 years, Dallas-based SCA Promotions has delivered promotional solutions and incentives that connect with consumers, without risk to the sponsor. SCA offers an entire suite of advanced, interactive promotions, imaginative contests, record-breaking sweepstakes, and inventive games designed to engage and motivate. SCA has covered billions of dollars and paid out over $181 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions. SCA has offices in Dallas, London, Las Vegas, and Calgary, with affiliate partners across the globe.