SCA Promotions is excited to announce it is a finalist in the Dallas-Ft. Worth Chapter of the American Marketing Association 2011 Marketer of the Year Awards. SCA is being recognized for its innovative 25th anniversary “$25,000 Win-Win” Facebook promotion.
The objective of the promotion was to increase brand awareness, notify customers and prospects of its 25th anniversary, and also increase its Facebook fans. Customers received the chance to win $25,000 for themselves and an additional $25,000 for a favorite charity. The promotion ran from June 16 through December 31, 2011.
During the promotion period, SCA recorded 55,317 game plays with 3,016 unique registrations, and boosted its Facebook fan base from 225 “likes” to 3,675 “likes.”
“We are thrilled for our hard work to be recognized by the American Marketing Association,” said Tanya Mathis, Marketing Director. “Our Facebook promotions combine the popularity of social networking with the excitement of the chance to instantly win life-changing prizes. Marketers are realizing that Facebook-based promotions can be a powerful way to encourage customer loyalty and increase their bottom line.”
The winner of the 2011 Marketer of the Year award will be announced April 18 at the DFW AMA Awards Gala, to be held from 5:30 p.m. – 9:30 p.m. CST at the Hyatt Regency Downtown Dallas.