CallidusCloud was featuring their Litmos product at the ATD International Conference and Expo and wanted a fast, fun way to create buzz around their booth and draw attendees in to learn more about their product. They worked with SCA Promotions to create an interactive spin-to-win game that played on a large screen in the booth and offered attendees the chance to win a Tesla.
OBJECTIVES:
- Generate excitement in the CallidusCloud booth around the Litmos software.
- Promote the PrizeLink game via social media and the Litmos blog.
- Ask attendees to provide some quick demographic information before playing a fun, quick spin-to-win game.
- Offer 100 instant-win prizes, such as Amazon Echo Dots, Fitbits, Amazon gift cards, Starbucks gift cards, and free passes to an upcoming show, to be awarded throughout the show.
- Award a Tesla if an attendee's spin lands on the winning reels.
STRATEGIES:
- Promote the PrizeLink game via social media and the Litmos blog.
- Promote the contest with a complex mix of television, radio and social media ads, and in-game promotions.
- Choose one fan prior to each home game to receive sideline passes and tickets to the game.
- Award $100,000 towards a new Dream Finders home if a Jacksonville player returns a punt for a touchdown during the game.
RESULTS:
- CallidusCloud collected over 1,200 entries and had lines of people at their booth waiting to play.
- "We doubled our traffic numbers over last year," said a representative for CallidusCloud.
