Alpha Media in Portland, Oregon wanted an innovative and creative way to increase their mobile user base while engaging with listeners. Clip Interactive, makers of the Clip Radio app, partnered with SCA Promotions to provide Alpha Media an incredible $50,000 online scratch card promotion that generated nearly a quarter of a million impressions.

OBJECTIVES

• Increase mobile user database.
• Engage listeners through multiple channels.

STRATEGIES

• Invite listeners to download the Clip Radio app and then register to play a Scratch and Win game.
• Allow listeners to enter the contest one time during the six week period.
• Award $50,000 to the listener who reveals the winning symbols during the Scratch and Win game. Offer smaller prizes such as $100 gift cards, $5 coffee gift cards, and free music downloads.

RESULTS

• The promotion generated nearly a quarter of a million impressions.
• “The $50,000 mobile scratch card achieved our goals of increasing app downloads and educating the listeners about our interactive station apps,” said a representative of Clip Interactive. And Alpha Broadcasting noted, “This has driven our engagement to new heights.”
• The scratch-and-win promotion produced a 28% engagement rate across all stations, a 93% increase in monthly app downloads, and nearly 27,000 game attempts.
• Three of Alpha Broadcasting’s stations increased their app installs by 173% over the previous month.
• Listeners were so excited about the promotion that the station extended it into July, offering listeners not only a new car but also the chance to enter daily.