Dallas, TX – April 19, 2012 - Dallas, TX – SCA Promotions was recognized by the Dallas-Fort Worth Chapter of the American Marketing Association (DFW AMA) with a 2011 Marketer of the Year Award in the Branding category. SCA was recognized for its innovative "$25,000 Win-Win" Facebook promotion, celebrating the company's 25th anniversary.
SCA Promotions was selected as the Branding category winner due to the success of the Anniversary promotion. During the promotion period, SCA recorded 55,317 game plays with 3,016 unique registrations, and boosted its Facebook fan base from 225 "Likes" to 3,675.
Visitors to SCA's Facebook page that entered the promotion not only had an opportunity to win $25,000 for themselves, but also win another $25,000 to be awarded to a charity of choice. The promotion was showcased on SCA Promotions Facebook page. The contest increased brand awareness, celebrated the company's 25th anniversary, and increased Facebook fans. The promotion ran from June 16 through Dec. 31, 2011.
"We are thrilled for our hard work to be recognized by the American Marketing Association," said Tanya Mathis, SCA Marketing Director. "Our Facebook promotions combine the popularity of social networking with the excitement of the chance to instantly win life-changing prizes. Marketers are realizing that Facebook-based promotions can be a powerful way to encourage customer loyalty and increase their bottom line."
The winners of the 2011 Marketer of the Year awards were announced April 18 at the DFW AMA Awards Gala, held at the Hyatt Regency Downtown Dallas.
About SCA Promotions
Dallas-based SCA Promotions delivers promotional solutions and incentives that connect with consumers, without risk to the sponsor. For more than 26 years, SCA has offered an entire suite of advanced, interactive promotions, instant win promotions, record-breaking sweepstakes, and inventive games designed to engage and motivate. SCA has covered billions of dollars in prize coverage and paid out more than $170 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions. SCA has offices in Dallas, London, Las Vegas, and Calgary, with affiliate partners across the globe.