Dream Finders Homes, the Official Home Builder of the Jacksonville Jaguars, leveraged their sports sponsorship to increase traffic to their model homes. They teamed up with SCA Promotions, who covered the $100,000 grand prize for the season-long promotion.
OBJECTIVES:
- Bring football fans in to see the quality and flexibility of a Dream Finders home.
- Maximize the partnership with Jacksonville.
- Increase brand awareness as the Official Home Builder of the Jacksonville Jaguars.
STRATEGIES:
- Invite fans to visit any Dream Finders Homes sales center and tour a home.
- Promote the contest with a complex mix of television, radio and social media ads, and in-game promotions.
- Choose one fan prior to each home game to receive sideline passes and tickets to the game.
- Award $100,000 towards a new Dream Finders home if a Jacksonville player returns a punt for a touchdown during the game.
RESULTS:
- “Jacksonville residents and Jaguar fans are loving it and are really excited,” said a representative for Dream Finders Homes. “Last year, we had one winner and we have seen a huge increase in participation this year because people believe there is a real chance to be a winner.”
