Looking to promote its new Atlanta Falcons Player Payday scratch off ticket, the Georgia Lottery worked with SCA Promotions to create an oversized scratch off ticket that offered fans great football and lottery-themed prizes. SCA’s MegaScratch is a fully customizable life-size scratch off ticket.
- Increase awareness of the Atlanta Falcons Player Payday scratch off ticket.
- Generate sales for the Georgia Lottery.
- Host a fan area at the stadium in Atlanta called Falcons Landing.
- Promote the event via social media.
- Enter fans who purchase two Atlanta Falcons Player Payday tickets into a drawing.
- Draw one name every 30 minutes to scratch the oversized Atlanta Falcons Player Payday ticket to win prizes such as lottery tickets and football merchandise.
- The Georgia Lottery saw record sales thanks to the promotion.