Subway Canada sought to increase sales at their stores, so they turned to SCA to create an online game that offered customers the chance to win $1 Million by building a sub sandwich. SCA created the online game and provided prize coverage on the grand prize.
- Increase sales at Subway restaurants.
- Differentiate Subway from its competition.
- Collect demographic data for future marketing efforts.
- Drive traffic to Subway’s Web site.
- Provide customers with a game card for each sub purchased at Subway restaurants.
- Invite customers to scratch the card to find out if they have instantly won a prize.
- Feature a code on the game card offering the chance to win $1 Million. To play, consumers visit the game’s microsite to register, enter their code and build their sandwich.
- Award $1 Million if a consumer chooses the correct combination of toppings.
- Subway consumers enjoyed playing the interactive game and having the chance to win $1 million.