Taco Casa, a regional Tex-Mex restaurant chain located in Texas and Oklahoma, launched a one-day PrizeLink instant win promotion. They sent a game link to 57,000 of their Loyalty Club members.
- Increase traffic in Taco Casa restaurants.
- Drive awareness of the Taco Casa brand.
- Reward Taco Casa Loyalty Club members.
- Text Taco Casa Loyalty Club members a link to a Taco Casa-branded slot machine-style spin-to-win game.
- Offer instant-win prizes such as free Taco Casa food items.
- Provide those who play the spin-to-win game an opportunity to enter a Grand Prize drawing, offering additional Taco Casa-branded prizes and merchandise.
- Taco Casa saw an outstanding 65% response rate, marking a dramatic incremental boost for the restaurant chain.
- Three additional PrizeLink programs are being planned for the year due to the success of the spin-to-win game.