SCA Promotions. The leader in promotional risk management since 1986.
Tennessee Tech fans have an extra reason to cheer on their basketball team: during seven games this season, a fan will be chosen to come on the court to attempt three shots for their chance to win $5,000, sponsored by Pepsi. The fan will attempt a half court shot from three locations: center, ten feet left of center, and ten feet right of center. If the contestant makes two of the three shots, he or she is a winner!
The Portland Trail Blazers were looking for a way to capitalize on the excitement of a Friday night game and garner unsolicited media coverage, all while promoting their sponsor. The solution: an on-court promotion giving one lucky contestant the chance to attempt a half-court shot for a new Toyota vehicle! Not only did the promotion generate excitement in the viewing crowd, but the results had the media and fans buzzing for the remainder of the season!
The Portland Trail Blazers "Toyota Half-Court Shot" promotion invited fans to register online through the Trail Blazer's Web site. The day before the game, the Trail Blazers chose one contestant at random. During a time out, the contestant was invited onto the court to spin a prize wheel loaded with different Toyota vehicles. Where the wheel spin landed determined the prize the contestant was shooting for.
A 23-year old Portland man spun the wheel and landed on a Toyota Tundra truck, valued at $37,000. His amazing, one-handed shot from half-court was successful, nothin' but net!
The "Toyota Half-Court Shot" generated excitement for the sponsor. According to a Trail Blazer's representative, "The promotion was a natural tie-in and the reason the sponsor enjoyed it so much. It generated excitement for the whole season!" Significant media buzz was generated by the promotion, including a feature on ESPN's Sport Center's Top 10 plays of the day.
Get Into The Game with a Winning Promotion From SCA Promotions
(DALLAS, TX – August 9, 2011) SCA Promotions recently announced the release of their 2011 College Playbook. The 2011 Playbook offers promotional ideas proven to drive attendance and generate excitement at all types of college sporting events. SCA Promotions is offering free downloads of their 2011 College Playbook.
From half-court shots to field goal kicks, SCA's winning sports promotions have engaged fans, sponsors, and teams for over 25 years. On-field, social media, and online contests that award big prizes, including free tuition or free rent, create excitement and keep all eyes on the team and sponsors. A promotion from SCA will make your sports marketing efforts stand out from the crowd. It's simple: pay SCA a fixed fee - just a fraction of the prize value - and if you have a grand prize winner, they give you the money to award the prize!
Since 1986, SCA Promotions has been leading the promotion marketing industry with innovative contests and games, and newsworthy life-changing cash and prizes. Some of SCA’s highlights include covering a $1 billion prize for Pepsi and a $1 million prize from Doritos for a Super Bowl commercial contest. SCA also covered the University of Southern California's Nike Free Tuition Shootout, where students shot to win money for tuition. When USC had a winner, SCA paid the $10,000 prize! Most recently, SCA Promotions has been expanding its cutting-edge digital offerings to include QR code and Facebook promotions.
About SCA Promotions
Dallas-based SCA Promotions delivers promotional solutions and incentives that connect with consumers, without risk to the sponsor. For 25 years SCA has offered an entire suite of advanced, interactive promotions, imaginative contests, record-breaking sweepstakes, and inventive games designed to engage and motivate. SCA has covered billions of dollars and paid out over $169 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions. SCA has offices in Dallas, London, Las Vegas, and Calgary, with affiliate partners across the globe.
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