The Power of Promotions and Media
We’re known for playing the odds and staying connected with score predictions across the professional sports world. When we learned that the Jacksonville vs. Denver 28 point spread would be one of the largest in history, we saw it as an opportunity to recognize this historic game, tie into our key promotions business, and give back to a well-deserving organization.
SCA had an established relationship with the Dallas chapter of the Multiple Sclerosis (MS) Society but with only weeks until the game, we knew we had to move quickly. Putting ourselves in the shoes of a client, along with cooperation from the MS Society, we were able to formulate a donation plan that included the grand prize amount of $100,000 if Jacksonville won the game. If Jacksonville lost, we would still donate $100 for every point Jacksonville scored.
In addition to benefiting a charity that was close to several SCA employees, we were also able to illustrate the potential of media coverage when it came to large promotions. We knew that the $100,000 prize would turn heads and when the press release was published –it did! It also caught the attention of two key sports writers for ESPN, Darren Rovell and Michael DiRocco. In less than 24 hours we had two articles mentioning the promotion on ESPN’s website.
Rovell tweeted the promotion to his more than 400K plus followers and they responded.
Prize insurance company @scapromo says it will donate $100K to the National Multiple Sclerosis Society if Jags beat Broncos.
— Darren Rovell (@darrenrovell) October 9, 2013
@scapromo Thank you for the RT & supporting such a great cause near and dear to my heart as my mother suffers from MS. Keep it up!
— Joshua A. Boren (@JoshuaABoren) October 11, 2013
— Aaron Oster (@TheAOster) October 9, 2013
— Karen Tapahe (@nativepilgrim) October 13, 2013
As the internet buzzed about the promotion, we got closer to game time. Jacksonville came out fighting and at one point in the third quarter only trailed Denver by two points. Denver would prevail with a late surge in the fourth to end the game at 19 – 35, however, our work wasn’t over.
With 19 points, our donation amount was at $1,900. We increased it to $2,500, with an additional $100 for the six SCA team members who have been personally affected by multiple sclerosis. We presented the check at the “Helping Hands Happy Hour for the National MS Society,” the same week.
Tying in two of our passions into one event makes what we do even more special. If you would like more information on what we do at SCA Promotions, reach out to us by phone at 1 888-860-3770 or online. If you would like to learn more about making personal donation to the National Multiple Sclerosis Society, please visit their website.