OUR WORK | HOLE IN ONE
HOLE IN ONE INSURANCE
Volkswagen Hole In One
NOVEMBER 11, 2014 | LAKE KARRINYUP COUNTRY CLUB, PERTH
The hole in one promotion was created for Volkswagen Australia.
The Volkswagen Hole In One Giveaway
Volkswagen secured a promotion in the ISPS Handa Perth International Golf Tournament for a Hole in One on the 5th or 8th hole. The promotion guaranteed anyone who hit a hole in one would win the keys to a brand new Volkswagen Golf 90TSI.
David McKenzie of Victoria had sunk his only shot on the 5th hole and had lined up on hole #8 to try his second and final time to win the keys to a new car.
The crowd fell silent as McKenzie took his shot.
The suspense of the audience is palpable as the ball flies towards the green. As the ball lands, the crowd starts cheering. McKenzie had just won a new car.
SCA covered the value of the full value of the Volkswagen Golf 90TSI in the event somebody landed a hole in one.
Not only was Volkswagen’s promotion an effective sponsorship, David McKenzie’s shot led to nationwide media coverage, and sharing across social media. SCA promotions can turn a simple sponsorship or hole in one challenge into a national conversation surrounding your brand.
Contact SCA to start planning your idea today.