Utilizing SCA’s Sweepstakes and Instant-Win Experiences
For those who dream big, sweepstakes and instant-win promotions are the way to go. As far as tried-and-true goes, SCA Promotions can guarantee the proven success of these eye-catching campaigns. Sweepstakes What does SCA do, exactly? Example: The Sonic Slam Inning Since 1997, Sonic Drive-In has offered customers the chance to win $25,000 with their “Sonic Slam Inning.” If a Kansas City Royals player hits a grand slam in the sixth inning, one lucky fan wins the money, paid for by SCA. The Sonic Slam Inning is promoted on Royals radio and television networks, inviting customers to Sonic Drive-Ins to enter the contest. Even if a grand slam isn’t hit in the sixth inning, one entry form is drawn at each Royals game for a fan to win two tickets to a future Royals game and free Sonic meals. With SCA in the mix, the Sonic Slam Inning saw 7,000 customers visit Sonic and enter the contest within a few weeks. Excitement for the team and awareness of Sonic Drive-In increased due to the promotion’s success. Instant-Win An instant-win digital experience is exactly what it sounds like — the chance to instantly win money after completing a game or task. Nothing demands attention and participation like instant gratification. SCA has an in-depth knowledge of contest laws and regulations, and will craft promotions that resonate with your audience and campaign. Instant-win has the ability to boost followers, downloads, and engagement. SCA offers a full catalog of game mechanics that users can access from most devices. Games include spin-to-win, trivia, and many more. You can also collect actionable feedback through customized instant-win surveys and questionnaires, and award participants digital or analog prizes. Example: Tank5, Phillips66 SCA and their digital wing, SCAi, created the Phillips66 mobile app and customer loyalty program to incentivize customer loyalty. The Tank5 loyalty program prioritized gamification. Upon purchasing gas, returning customers received a game card. The game card had a 1 in 5 chance of being a winner, with the prize ranging from $5-15. The prize could be redeemed instantly via the app or website, and used immediately in store. Phillips66 saw increased gas sales in every market, and a 300% increase in customer engagement. The campaign was a success. SCA has ample experience with administering life-changing sweepstakes and contests. With SCA behind the scenes, you can sit back and enjoy the positive buzz — while they take care of the risk. About SCA Promotions SCA Promotions has awarded over $228,000,000 in prizes since their inception in 1986. SCA is the global leader for promotional prize coverage, risk management and user engagement solutions that increase ROI, brand awareness and loyalty. With unmatched experience and an extensive selection of promotional services, SCA is the preferred partner of brands, retailers and marketing agencies around the globe.
