How to Supercharge Your Retail Grand Opening with Prize Coverage and PrizeKiosk®
Opening a new retail location is more than just cutting a ribbon, it’s your first chance to make a lasting impression, build buzz, and convert curious visitors into loyal customers. The most successful grand openings create an experience that excites, engages, and rewards attendees. That’s where promotional prize coverage and SCA Promotions’ PrizeKiosk® consumer activation platform come in.
In this post, we’ll show you how these tools work together to turn your grand opening into a traffic-driving, sales-boosting event your community won’t forget.
What Is Promotional Prize Coverage?
Promotional prize coverage is a marketing solution that allows you to offer high-impact prizes, like $1,000,000 cash, a new car, or a luxury vacation, without the financial risk of having to pay for them if someone wins. You design the promotion, SCA underwrites the prize, and if someone hits the big one, we pay the winner on your behalf.
Why use it?
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- Create attention-grabbing promotions that stand out.
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- Earned media for your brand.
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- Offer life-changing prizes that drive excitement and traffic.
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- Stay within budget while still offering headline-worthy incentives.
How PrizeKiosk® Enhances the Experience
PrizeKiosk® is SCA’s digital consumer activation platform designed for retail environments. It’s an interactive, self-service kiosk where customers can participate in instant-win games on-site, creating a fun, branded experience while collecting valuable customer data.
Features include:
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- Custom-branded games (virtual scratch-off, Plinko, Spinning Wheel, Match’2’Win and others)
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- Real-time prize reveal and redemption
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- Data capture and opt-in for future marketing
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- Multiple prize levels and instant winner notifications
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- Seamless prize coverage integration for grand prize offers
Benefits for Retail Grand Openings
Drive Foot Traffic
Large prize offers and on-site interactive experiences give people a reason to visit your store on opening day — and the excitement of a possible big win adds energy to the event.
Build Your Customer Database
PrizeKiosk® captures email addresses, phone numbers, and opt-ins during gameplay, providing a valuable list for post-opening promotions and loyalty marketing.
Create a Social Moment
Big winners, prize reveals, and interactive games are perfect content for social sharing. Encourage guests to post their participation for additional rewards.
Offer Big Prizes Without Big Risk
Thanks to promotional prize coverage, you can offer high-value prizes that grab attention without worrying about an unexpected payout. SCA handles the risk — you keep the buzz.
Boost Sales and Engagement
Instant-win prizes can include gift cards, discount vouchers, or free merchandise, incentivizing on-the-spot purchases and repeat visits.
Earned Media
Local news and media outlets love to highlight a local business offering a chance to win life changing prizes. The media coverage if a consumer wins $1,000,000 can be a national event and become viral overnight.
Popular PrizeKiosk® Grand Opening Ideas:
1. Register to Win a $25,000 Shopping Spree
2. Spin-to-Win Instant Prizes with Guaranteed Sponsor Prizes
3. Digital Scratch-Off Game Offering Discounts and Free Merchandise
4. Scratch the Brand Logo to Reveal a Prize
All covered through SCA Promotions, ensuring you can go big without risk.
Make Your Grand Opening Unforgettable
If you’re opening a new retail location or reintroducing an existing store, don’t settle for balloons and a ribbon. Use promotional prize coverage and PrizeKiosk® to turn your grand opening into a revenue-driving, crowd-generating, brand-building event.
