The 2025–26 NFL season is shaping up to be unforgettable. Rookie sensations are hungry, veterans are chasing one more ring, and fans are already mapping out their February snack tables. The only thing more exciting than predicting which teams make it to Super Bowl LX is predicting how brands can use promotional marketing to ride the wave of football fever and score with fans.
AFC Road to Glory: The Chiefs Still Reign
Patrick Mahomes remains the most dangerous man in football. With a loaded roster and a defense that is learning how to close big games, Kansas City looks ready to control the AFC again. Travis Kelce may be closer to retirement than we would like, but his chemistry with Mahomes is still must-watch TV. Expect the Chiefs to hold the AFC crown.
Promotional Playbook Idea: A “Mahomes Miracle” campaign where every touchdown pass he throws unlocks prizes or discounts for fans, or if he throws for 30 touchdown passes, one lucky fan wins season tickets. One QR code in an ad or post could send engagement and earned media into overdrive.
Ravens Ready to Strike
Lamar Jackson is playing smarter than ever. His legs are still electric, but his passing game has reached a new level. Add in a dominant defense, and the Ravens look ready to challenge Kansas City for the top spot in the AFC.
Promotional Playbook Idea: A “Run With the Ravens” sweepstakes where every rushing yard Lamar earns in the playoffs gives fans another entry to win. Turning game stats into promotions is the kind of marketing that keeps fans glued to both the screen and your brand.
NFC Surprise: Packers Rising
Jordan Love is no longer in the shadow of Aaron Rodgers. Surrounded by young playmakers, Love and the Packers are suddenly contenders. They might just surprise everyone with a deep playoff run.
Promotional Playbook Idea: Launch a “Cheesehead Challenge” where fans post photos of their craziest Packers gear to win prizes. It is fun, visual, and perfect for social sharing.
Buccaneers Back in the Mix
Post Brady, most fans counted Tampa Bay out. But a rebuilt line and hungry receivers give the Bucs some real bite. They may not win it all, but they could easily spoil someone else’s run.
Promotional Playbook Idea: A “Bucs Treasure Hunt” promotion where fans find hidden codes in ads or posts to unlock prizes. It is the perfect way to tie a brand activation into the pirate theme and keep customers searching for more.
Super Bowl LX Prediction: Chiefs vs Packers
The big one feels like destiny. The Chiefs and the Packers collide for a rematch decades in the making. Mahomes versus Love. Dynasty versus fresh blood.
Prediction: Chiefs 34, Packers 31. Mahomes engineers a late drive and throws a game winning touchdown. Kansas City lifts the Lombardi Trophy again.
The Real Winners: Brands That Activate Fans
While teams chase glory, brands should chase fan engagement. Super Bowl season is about more than the game. It is about who gets people talking before, during, and after the final whistle.
Here is how promotional marketing helps brands win:
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- Contests and Sweepstakes: Tie prizes to touchdowns, field goals, or defensive stops to keep fans engaged.
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- Instant Win Games: QR codes on packaging or commercials that unlock prizes in real time.
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- Big Ticket Giveaways: Life changing prizes like tickets to the Super Bowl or meet and greets with players create earned media and social buzz.
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- Shareable Campaigns: Promotions designed to spread across social channels turn customers into advocates.
Football is unpredictable and that is why we love it. But one thing is certain: fans want to feel like part of the action. The right promotion can turn every drive, every play, and every touchdown into a moment of brand connection.
Our Super Bowl LX Pick: Chiefs over Packers.
Our Marketing Pick: Brands that use promotional campaigns will walk away with the real win.
