Gift With Purchase: The Smartest Way to Reward, Retain, and Rise Above the Competition
When it comes to turning shoppers into loyal customers, few marketing tactics are as powerful or as versatile as a Gift With Purchase (GWP). Whether it’s a digital reward, or a gift card, GWPs deliver instant gratification that builds brand trust, drives sales, and enhances customer perception. At SCA Promotions, we’ve helped brands design and protect creative GWP programs for nearly 40 years. But the smartest marketers know there’s an even more effective way to take a standard GWP offer and make it unforgettable: pair it with promotional prize coverage. Why Gift With Purchase Works