CONDITIONAL REBATE CASE STUDY
$1M IN FREE FURNITURE
Rebates
OFFER DETAILS
- Purchases of $1,299 or more received a full refund if both Team Mexico and Team USA scored a goal in the first 15 minutes of their opening World Cup match
- Sales Period – 06/04 to 06/10
OBJECTIVES
- Tap into the excitement of the World Cup to boost sales
- Differentiate from the competition
- Create social media buzz
SCOPE OF WORK
- Development of Official Rules
- Prize Coverage
“Being in a host city for the World Cup, we wanted to create a promotion centered on the teams that represent our company’s culture while bringing our community together. Kristine, Ragan and the SCA team helped bring that vision to life by creating an unforgettable promotion that resulted in hundreds of customers receiving Free Furniture. The campaign generated incredible excitement, and became one of our most successful promotions. We look forward to creating even more memorable campaigns together!”
– Marketing Manager
RESULTS
- Both Mexico and US scored in the first 15 minutes triggering the refund
- Retailer reimbursed nearly $1,000,000 in furniture, paid by SCA
- Customers picked up refund checks in-store to encourage additional sales
- Promotion generated a 49% YOY sales lift
Looking for other ideas?
Check out our dedicated furniture promotions page
We are Ragan and Kristine, and we are your promotions experts.
Ragan’s Phone : 214.860.3750
Kristine’s Phone : 214.860.3705