SCA Big Prize Sponsor Activation Showcase
Miami Heat
Sponsor: Health Care Group
Promotion: Single Half-court shot
Result: The contestant nailed an overhand half-court hook shot, winning $75,000 for himself and $75,000 for LeBron James’s charity. The celebration quickly went viral as LeBron stormed the court, tackling and bear-hugging the winner in a moment of pure excitement.
Boston Celtics
Sponsor: Lottery Group
Promotion: Celtics Lottery Ticket Purchase Incentive – Fans who purchased Celtics Lottery Tickets were eligible to participate in an on-court game featuring 20 prize cards. One card was worth $200,000, while the remaining 19 offered secondary prizes.
Result: One lucky fan selected the grand prize card and took home $200,000!
New Orleans Pelicans
Sponsor: Legal Services
Promotion: NBA Cup Ticket Purchase Incentive – Fans who attended NBA Cup games were eligible to split $1M if the Pelicans won the NBA Cup. Every game attended earned additional entries.
Result: Increased ticket sales as fan participation grew throughout the tournament.
Portland Trailblazers
Sponsor: Automotive
Promotion: Wheel Spin Half-Court Shot – Fans spun a prize wheel with 24 car options to determine which sponsor vehicle they would win with a successful shot.
Result: Contestant swished the half-court shot and drove home with a new car.
Denver Nuggets
Sponsor: Ticket Renewal Incentive
Promotion: Ticket Renewal Incentive – Fans who renewed season tickets were eligible to attempt a half-court shot for a full refund on their ticket renewal
Result: Season ticket renewals increased as fans took advantage of the added excitement and potential reward.
OKC Thunder
Sponsor: Banking / Credit Union
Promotion: Single Half-Court Shot
Result: University of Oklahoma student’s successful half-court shot earned him $20,000!
Portland Trailblazers
Sponsor: Mortgage Company
Promotion: Full-court target putt
Result: One lucky fan aced the full-court putt, earning himself a $50K mortgage payment.
New York Knicks
Sponsor: Automotive
Promotion: Shot Sequence – lay-up, right free throw, left free throw, three pointer, half-court shot
Result: The contestant completed the shot sequence and won a new car. His reaction, along with an celebratory hug from Knicks fan Ben Stiller, drew national media attention.