EVENT BASED REBATE CASE STUDY
INDIANA FURNITURE STORE
CHICAGO BEARS
Rebates
OFFER DETAILS
- Qualifying purchases receive a full refund if Chicago beat Washington with a final score ending in "3" on Monday Night Football.
- Sales Period – 9/25 to 10/13
OBJECTIVES
- Boost sales during a normally slower period
- Drive in-store traffic
- Differentiate from competition
- Tap into the excitement of MNF.
STRATEGIES
- Develop Official Rules
- Rebate Coverage – SCA pays for all refunds if either team wins
“We were extremely pleased with the offer. SCA was easy to work with and provided innovative pricing where we only paid coverage on the extra sales we made compared to the previous year. Even if the Bears didn’t win with a three, the game was exciting to watch and generated great engagement with our customers”
RESULTS
- Per the National Retail Federation, furniture sales increased 0.56% from Sept '24 to Sept '25.
- The "Score Free Furniture" rebate offer shattered the industry average with a 79.4% sales increase.
- The promotion kept customers engaged and excited throughout the entire game with Chicago winning 13 to 7 into the second half.
Looking for other ideas?
Check out our dedicated furniture promotions page
Phone: 214.860.3750
Email: Ragan.Rector@scapromo.com
Address: 3030 LBJ Freeway 3rd Floor Dallas, TX 75234