HOME RUN CASE STUDY
FRISCO ROUGHRIDERS
Frisco, Texas
Home Run
OFFER DETAILS
- Axis Custom Pool’s Splash, an official sponsor of the Frisco RoughRiders, offered a preselected fan a chance to walk away with $10,000 if a RoughRiders player hit a home run into the lazy river during the bottom of the third inning.
OBJECTIVES
- Generate excitement during the games
- Create brand awareness for sponsor
SCOPE OF WORK
- Develop Official Rules
- Coverage for the $10,000 prize
“Year 1 of the Axis Pools Splash for Cash promotion was incredible! It added such an incredible wrinkle to our game script that really got the crowd up and out of their seats. The Sponsor was thrilled, the crowd went crazy, and of course, the winning contestant was blown away. We can’t wait to do it again next season! ”
– Eric Moore with Frisco RoughRiders
RESULTS
- The $10,000 Prize was awarded when a RoughRider hit a home run into the lazy river in the bottom of the third inning
- The promotion generated free earned media with a news story featuring the winner
Looking for other ideas?
Check out our dedicated baseball promotions page
I am Ragan Rector and I am your promotions expert.
Phone: 888.860.3750
Email: Ragan.Rector@scapromo.com
Address: 3030 LBJ Freeway 3rd Floor Dallas, TX 75234
