MAIL PIECE CASE STUDY
LONE STAR PARK
DALLAS, TX
Case Study
OFFER DETAILS
- Lone Star Park race track sent out 40,000 mail pieces to Loyalty Club Members promoting the upcoming racing season. Each mail piece included a guaranteed prize with one piece including a $25,000 prize covered by SCA. Members brought their mail piece to determine their prize.
OBJECTIVES
- Drive traffic to Lone Star Park
- Generate excitement for the upcoming racing season
- Boost Loyalty Club enrollment
- Engage with customers to determine win / loss result
SCOPE OF WORK
- Official Rules development
- Coverage for the $25,000 Prize
- Coordinate with Lone Star Park and Mail House for delivery details
VIEW THE NEWS STORY BELOW
“We want to continue this for years and years”
-Lone Star Park’s Marketing Manager
RESULTS
- The $25,000 Prize was awarded the final day of the Promotion
- WFAA-TV provided free publicity by broadcasting a news story featuring the winner
- Traffic increased significantly during the promotional period
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888.860.3750
3030 LBJ Freeway 3rd Floor Dallas, TX 75234
