Radio Promotions Partner Since 1986
Promotion Risk Management
For Every Radio Format
SCA is the global leader for promotional prize coverage, risk management, and user engagement solutions, purpose-built for radio stations of every format. Increase listener loyalty, drive sponsor ROI, and offer life-changing prizes at a fixed, predictable cost.
$253M+
Prizes Awarded
40 Years
Experience
$1 Billion
Prize Capacity
Start a Conversation Now
Schedule a quick call to develope a solution to overcome your promotional challenges.
Cash Call Promotions ◆ Morning Show Jackpots ◆ Name That Song ◆ Concert Giveaways ◆ Drive-Time Trivia ◆ Listener Loyalty Rewards ◆ Artist Prediction Contests ◆ Holiday Mega-Sweepstakes ◆ Car Giveaways ◆ Sponsor Prize Activations ◆ Perfect Playlist Challenge
TOOLS & PRODUCTS
PROMOTION PRODUCTS
Whatever your format, SCA delivers promotions that resonate with your specific audience and deliver measurable results for your sponsors.
Vault
The ability to place a physical prize inside the transparent vault case will build excitement and increase activations. Participants enter their guess at the winning number for a chance to instantly win a life changing prize. The winning number is sent to your team prior to the beginning of the promotion for transparency.
scratch cards
Custom or turnkey. Colorful and engaging, SCA’s promotional scratch cards give your customers a visceral and exciting experience, along with the chance to win big with SCA’s prize coverage options. For quick and easy promotional execution, we offer several turnkey designs: Find a Fortune, Money Madness, Instant Gold, Key to Riches, and Bust the Bank.
jackpot
Customize every space available on the machine – digital reel strips, prize board and face plates. Flexible programming allows for controlled distribution of prizes or coupons on up to 16 different levels, including 7-7-7 Grand Prize covered by SCA. Completely digital using a touch-screen tablet.
dice roll
Spelling out your name or displaying the grand prize are two of the many ways you can play the Dice Roll Game. If each die lands with the winning symbol face up, the contestant wins the grand prize, and SCA pays!
Simple Process
Dream Big. We'll Cover It.
SCA’s model is straightforward: you offer the prize, we absorb the financial risk. You pay a small fixed premium — and if there’s a winner, SCA provides the payout.
HOW IT WORKS
01
Design the Promotion
Work with SCA to craft a contest or giveaway that fits your format, audience, and sponsors' goals. Every promotion is tailored to your station's brand and market.
02
SCA Calculates & Covers
We calculate the odds, secure the coverage, and provide prize indemnity at a fixed fee. typically 3–15% of the actual prize value being offered.
03
You Run the Contest
Go live on-air and across digital platforms. Listeners engage, sponsors gain exposure, and you build incredible audience loyalty, all with SCA backing you.
04
Winner? SCA Pays.
If there's a grand prize winner, SCA provides the funds. Claims are reviewed and paid within 3–7 business days. Your budget stays protected, always.
What We Offer
A Full Suite of Radio Promotion Services
From prize underwriting to digital engagement platforms, SCA is your complete end-to-end promotional partner — for stations of any size, in any market.
Prize Coverage & Indemnity
Offer prizes up to $1 billion at a fixed, predictable cost. SCA absorbs the financial risk so your station and sponsors can promote with confidence — no exposure to unexpected payouts, ever.
Digital Engagement Platforms
Extend your promotion beyond the airwaves with mobile-friendly digital games, online entry portals, instant-win mechanics, and gamified experiences that generate valuable listener data for your sponsors.
Sweepstakes Administration
SCA handles legal, compliance, and admin — official rules, winner verification, TrueDraw™ auditable drawings, prize fulfillment, bonding and registration — so you don't have to.
Sponsor Integration
Build sponsor-funded promotions that deliver measurable ROI — aligning local and national brands with your audience through prize-backed activations that drive loyalty and sales.
Custom Promotion Design
SCA's team designs bespoke promotions tailored to your format, daypart, local market, and seasonal calendar — from morning show jackpots to holiday mega-sweepstakes.
Event Rebate Promotions
Partner with local businesses to offer purchase refunds tied to listener-driven events. Enormous community buzz, media coverage, and sponsor foot traffic — SCA covers all payout risk.
Prize Inspiration
Dream Big. SCA Has You Covered.
From daily listener giveaways to once-in-a-lifetime mega prizes — here’s what radio stations across every format are offering with SCA’s backing.
Drive Home a Winner
Partner with a local auto dealer for a vehicle giveaway. Enormous sponsor value, community excitement, massive on-air buzz and SCA absorbs the full risk.
$25K — Perfect Playlist Challenge
Listeners predict the top songs played over a weekend. Match them all and win, a uniquely radio-native promotion that drives tune-in and digital engagement.
100% Full Refund Promotion
A sponsor offers a full purchase refund if a trigger event occurs, a team wins, a milestone is hit, a record breaks. SCA covers the rebate entirely.
$1M — Million Dollar Morning Show
A signature jackpot that builds daily. Callers try to claim it each morning. Ratings gold and enormous sponsor value, all at a fixed SCA-covered cost.
$50K — Cash Call of the Week
Listeners register online or via text, a name is drawn live on-air and if they answer, they win big. Simple, powerful, and proven across all formats.
Concert Destination Getaway
All-expenses-paid trip to see a top artist — flights, hotel, VIP access. SCA covers the full package value. Unforgettable for winners, priceless for sponsors.
Why SCA
The Partner Stations Trust
For four decades, radio stations, media companies, and sponsors have relied on SCA to power their biggest, most memorable promotions — safely, legally, and on budget.
40 Years of Experience
Founded in 1986, SCA has been the silent partner behind some of the most iconic events in media, sports, advertising, and culture. Nobody knows promotional risk like SCA.
Zero Budget Risk for You
You pay a small, fixed premium upfront. SCA covers the rest — whether the prize is $5,000 or $5 million. Your station's budget is never at risk.
Fast Claims Processing
Prize claims are reviewed and paid within 3–7 business days. For prizes of public record, payment can often be delivered in as few as 3 business days.
Global Reach, Local Expertise
SCA operates globally with offices in Dallas, London, Las Vegas, and Calgary — with partners worldwide to support campaigns of any size or scope.
Client Voices
Trusted by Media & Brands
Ready to Make Your Station The One Everyone's Talking About?
Let’s design a prize-backed promotion your listeners will never forget — at a cost your station can afford. Talk to an SCA expert today.