APR 14, 2023 – DALLAS, TX
On Tuesday, ESPN released an article featuring SCA Promotions founder Bob Hamman and Executive Director Chris Hamman.
“The $1 million shot that changed sports contests forever,” written by Ryan Hockensmith and published on ESPN.com, covers an iconic fan shot that took place during a 1993 Chicago Bulls game. To be contacted by ESPN for a story featured on their homepage suggests the authority of SCA in the promotions industry.
Thirty years ago, Don Calhoun was picked out of countless Bulls fans to try a three-quarter-court shot. Calhoun made the shot, sending the entire building – including the star-studded Bulls roster – into a frenzy. Calhoun had just won $1 million. But when the involved insurance company called Calhoun’s win invalid, based on his previous basketball experience, they refused to pay him. It was Michael Jordan, the Bulls and other sponsors who ensured Calhoun’s prize money.
ESPN calls on the experience of the Hammans to explain the significance of Calhoun’s “impossible” shot on the promotions industry. “With the shot that Don Calhoun made, you could have Steph Curry out there and still make money,” Chris Hamman stated to the ESPN representative. Chris explains how the shot rapidly increased in-game contests, and why such contests are appealing to fans, brands and promotions. In addition, the Hammans describe how a promotion works behind the scenes.
“The $1 million shot that changed sports contests forever,” featuring SCA Promotions founder Bob Hamman and Executive Director Chris Hamman, can be accessed on ESPN.com and the SCA Promotions website.
SCA Promotions has awarded over $228 million in prizes since their inception in 1986. SCA is the global leader for promotional prize coverage, risk management and user engagement solutions that increase ROI, brand awareness and loyalty. With unmatched experience and an extensive selection of promotional services, SCA is the preferred partner of brands, retailers and marketing agencies around the globe.
