Iowa Company Runs March Madness Rebate, SCA Covers Prize
February 26, 2024 DALLAS, TX – Midwest Mattress of Iowa is stepping into the college basketball arena with a rebate promotion covered by SCA Promotions. If the University of Iowa or Iowa State women’s basketball team wins the 2024 NCAA Tournament, Midwest Mattress will give a 100% refund on Beautyrest Mattresses and adjustable bases. This rebate will be covered in full by SCA. With 9 locations in the State of Iowa, Midwest Mattress has been a trusted name in sleep solutions for the past 19 years. A strong commitment to quality and customer satisfaction, the company offers a wide range of mattresses, bedding accessories, and sleep essentials. Event-based rebates, such as wagers on both college and professional championship outcomes, have been re-emerging in popularity since their peak in the early 2000s. Rebate coverage offers a great solution for companies wanting to connect with their local fan base, and SCA Promotions has been the industry leader in prize coverage for almost 40 years. “College basketball fans are passionate about their teams and players and there is no bigger story in college basketball this year than Caitlin Clark,” said Ragan Rector, an Account Coordinator at SCA Promotions. “It makes perfect sense that Midwest Mattress would tap into the excitement of the tournament, it’s no wonder why these programs are becoming increasingly popular across the country.” Running event rebates alone is risky, when the conditions of a rebate are met, a company without a partner like SCA would be responsible for the total prize amount. However, SCA Promotions guarantees the full value of the rebate, so companies can offer larger-than-life prizes without worrying about the risk. In Midwest Mattress’ case, if either the Iowa State University or University of Iowa women’s basketball team emerges victorious with a NCAA Championship win, they will issue a refund on the Beautyrest mattresses and adjustable bases purchased between February 9, 2024 and March 16, 2024. Guaranteed by SCA, Midwest Mattress co-founder Michael Prichard can root for either Iowa school without worry. “Either way, you’re a winner because you’ll be scoring points with your new mattress. Imagine this: an Iowa team clinching the championship while you net a free Beautyrest mattress and adjustable base—it’s the slam dunk of deals,” joked Prichard. About SCA Promotions SCA Promotions has awarded over $228,000,000 in prizes since their founding in 1986. SCA is the global leader for promotional prize coverage, risk management and user engagement solutions that increase ROI, brand awareness and loyalty. With unmatched experience and an extensive selection of promotional services, SCA is the preferred partner of brands, retailers and marketing agencies around the globe. For comment or inquiries, please contact us at marketingoperations@scapromo.com
Elevate Your Furniture Sales Game: The Power of Gamification and Prize Coverage
In the dynamic world of furniture sales, standing out and engaging customers is key to success. As consumer preferences evolve, so must the strategies employed by furniture retailers.
SCA Announces Expanded Service Offerings to Furniture Stores
JUNE 20, 2023 DALLAS – SCA Promotions has been a global leader in prize coverage and promotional marketing since its founding nearly four decades ago. In the past 40 years, SCA has worked closely with brands and furniture retailers on promotional marketing campaigns designed to increase sales and in-store visits. SCA’s products and services are proven to increase business and drive consumer engagement. SCA is excited to announce the return of services traditionally offered for the summer and holiday furniture sales seasons: In addition to our continued work in the furniture industry, August 27 marks the ninth anniversary of the Ashley Furniture Homestore sweepstake offering a full refund if the Texas A&M Aggies won by 10 points or more in the span of 11 days. The promotion was an overwhelming success – SCA guaranteeing the full amount of more than one million dollars of furniture sold within the timeframe and that location reaping millions of dollars in free publicity with featured broadcasts in media outlets like ESPN, Fox Sports, Yahoo, and Good Morning America. Learn more about how SCA is moving the furniture business forward today at http://www.scapromotions.com/Furniture About SCA Promotions SCA Promotions has awarded over $228,000,000 in prizes since their inception in 1986. SCA is the global leader for promotional prize coverage, risk management and user engagement solutions that increase ROI, brand awareness and loyalty. With unmatched experience and an extensive selection of promotional services, SCA is the preferred partner of brands, retailers and marketing agencies around the globe.
